Before Infiniti decided to change every car they make to a Q, Nissan almost pulled the plug on the whole brand. You see Nissan is all about volume sales and Infiniti has not been living up to expectations. On average they have been selling just over 200,000 cars a year, which by Nissan standards is not quite up to par.
To help rectify this they hired former Audi man Johan de Nysschen and plan to start selling 500,000 cars a year by 2017.
How close were we to never seeing another new Infiniti? Well, Nissan CEO Carlos Ghosn straight up told VP Andy Palmer that he could get rid of it if he wanted.
Very frankly, very candidly, we don’t need Infiniti, we just don’t need that brand,” Palmer tells WardsAuto in an interview at the 2013 North American International Auto Show here. “Mr. Ghosn challenged me and said, ‘We don’t have to do Infiniti, you can cancel it if you want.’
If Andy Plamer decided he wanted to get rid of Infiniti we would not have 52 new Q cars to choose from.