Hot chicks drive nice cars with cute… oil?

Yes, you heard right. Girl racers everywhere, or at least in japan, are ditching “plain old” 5w30 for “Super ka-wai-ee” 5w30.

Hello Kitty has branched out into the automotive aftermarket with the cutest oil this side of, well, this side. There’s really no comparison here. In a move which is sure to capture the hearts and pocketbooks of female automotive enthusiasts (as well as a few porn producers i’m sure), the cutest cat in town has produced their very own brand of engine lubricant. Sanrio has teamed up with Italian automotive retailer AGIP to produce 3 liter cans of 5w30. The oil will cost ~$32.00 (2,980 yen) a can and will be marketed to select japanese dealers this summer.